5 Ways to Make Your Business Attract Local Customers

The marketplace is highly competitive in every line of business. But, the catch is to capture your local customers before everything else, because, that’s something gives you the advantage over large companies. Not always the small firms have the capability of approaching to the wider marketplace, unless there’s a sound financial support. According to the leading business advisors in India, getting popularity in your local market can be your first step to build loyal customers and generating revenue. There are many platforms that would help at promoting your business without spending a heavy amount. Following platforms can help you Get, Set, and Go.

Add your business on Google listing

Google is doing great by improving its local listing now displays results that are made for your location. Most of the digital business advisors in India emphasize on this part. For example, if you search for a restaurant, it will show you all in your city with a map location. So, it has almost become mandatory for a business to get listed on Google Listings and get noticed locally.

Google has made it easy for businessmen to modify your location on the map. You need to add for Google My Business and claim your listing. If you don't have a physical store, you can even add your office location or even give details about your virtual site on the web and give details about your business.

Using social media platforms to get noticed locally

This is one of the most overlooked part of business promotion in India. Though a lot of brands are working on their social presence, most of the companies, especially start-ups are still not tapping this prospect. So, what can be done?

As we know that people are more attracted to it and using it for your business growth is a great strategy. If you are not available for the marketing budget for promotion, you need to start with a free social media platform. For example, you can create a free business page on Facebook to promote your business. You can use thousands of social media platforms to promote your local business on the internet and make your local business remarkable.

At the initial stage, you can create profiles on Facebook, Twitter, and LinkedIn. This will not only help you get more customers but you can engage them and can get valuable feedback about your products or services you are dealing in.

If you want to win customers on social media then post listing or publications regularly. If you post regularly, you will gain popularity and customers who can convert to your loyal customers at a later stage. You can share your business updates or news related to your goods or services and related stuff. The best way is to follow the influencers in your industry and monitor their activity.

Asking for customer feedback

Most of the small business advisors , nowadays focus on getting customer feedback as this is the way to get the honest reviews about your products and services.

When people are stuck and looking to solve their problem, they turn up to specific websites on the Internet. There are various questions and answer sites like Quora and Yahoo are popular places where you can find new customers. People also post their questions on online forums, as a business holder you can target those users.

Create accounts on these question and answer website and start searching for your product or service. Start answering with the simple question and then move towards difficult ones. You can get a good amount of traffic every month from various platforms that are mended for solving queries.

Attending events and expos of business

These are the mend to expand your network and find new customers who are interested in your products and services. Just search for business events at a specific location and your search results will come up with a list of upcoming events. Check AllEvents.in for events in various categories. Most of these events are organized to attract customers as well as distributors/resellers/consultants from various regions and it is the best strategy to get the local audiences for your business.

After attending some of these events you will surely benefit as the value you can get out of these events, so make sure you start attending these events on a regular basis for business improvement.

Build a YouTube channel for your business

You may be aware that nearly four billion videos are played on YouTube daily? This number is growing every passing day. So, it makes a whole lot of sense to upload a video about your product or service right away! The best part is, this video will appear in search results very easily as well as giving your product more visibility within a much shorter span of time.

The local customer will check out your videos and you will get benefitted from them as they are not only going to pay you for your online service but also visit your store for buying goods and services. Leading business advisors in India also makes sure that your start up gets a YouTube channel at the very first place.